Fiifi Adinkra, the CEO of Adinkra Metrix Multimedia, has advocated for publicists to be given more credit in Ghana’s media landscape.
He asserts that publicists are essential in influencing public opinion and propelling the development of different personalities and brands.
“Publicists ought to be honoured for their contributions,” he declared.
He emphasised that publicists frequently work in the background, overseeing media relations, developing strategic communication plans, and making sure that the public perceives their clients favourably.
Publicists rarely get the credit they merit for the enormous contributions they make.
Fiifi Adinkra emphasised the significance of good public relations for the success of many musicians and brands. For his ten-year career, Adinkra has established himself as one of Ghana’s most dependable publicists.
His portfolio includes prominent figures such as Stonebwoy, Bisa Kdei, Gasmilla, Okyeame Kwame, Legendary Rechordz, Kofi Kinaata, Kwesi Arthur, Sarkodie, Ayesem, and Wendy Shay.
“Publicists are essential to the media and entertainment industries. Their work involves a blend of creativity, strategic thinking, and relationship management. Recognising their efforts can inspire more professionalism and dedication within the industry.”
By advocating for the recognition of publicists, Mr Adinkra hopes to bring attention to the invaluable contributions of these professionals and encourage a culture of appreciation within the Ghanaian media landscape.
