Mohammed Muhi-Deen Yakubu, manager of Ghanaian rapper Strongman, has sparked a thought-provoking conversation on Facebook regarding the Ghanaian music industry’s growth constraints.
He challenged the common narrative that Ghanaian artists are reluctant to promote their brands globally, instead pointing to a lack of investment from Ghana’s wealthy elite.
“Ghanaian rich men are focused on producing alcoholic products, water, building spaces for rent, breakfast products, and politically motivated media platforms,” he noted.
Mohammed Muhi-Deen emphasized that Ghanaian artists face significant financial hurdles:
– Inadequate royalty payments
– Limited streaming revenue
– Absence of investors to finance artistic projects
“Every artist wants to get out there, but…some thumbs up will be welcomed once in a while,” he added, highlighting the need for encouragement and support.
His post sheds light on the industry’s financial struggles and encourages reevaluation of expectations placed on Ghanaian artists.
Key Takeaways:
1. Ghanaian artists face financial constraints due to limited investment.
2. Local wealth is often directed towards non-creative industries.
3. Industry growth requires supportive infrastructure.
Mohammed Muhi-Deen’s insights spark a necessary conversation about the role of investment in Ghana’s music industry.
