Ghana’s most engaging 360 millennial entertainment platform, Muse Africa returns to TV screens starting April 2019. The MuseAfrica block will be airing 60 minutes of exclusive music related content on KweseTV (KFS) every weekday from 4pm to 5pm.
The programming will also include some of Muse’s signature digital shows that has been streaming to teeming fans across it’s social channels and website. This partnership unites two brands that owned the youth viewership and also marks a turning point for KFS’s adjustment of its content slate.
The Editor-in-Chief of MuseAfrica, George Wiredu Duah Commented “The fans spoke and we had to listen to them, so we have built more content to drive conversations around culture, music and entertainment circled around the Ghanaian sound’
The new programming will open up more opportunities for companies looking to build and entrench their brands within millennial market. The programs Manager for KFS Nana Asiedu Asante-Samuels Chimed that “for us Muse Africa embodies and shares in our strong belief and direction of building winning engagement for the African millennial.
MuseAfrica will continue to drive content across it social and web channels with new shows that resonates with what the millennials are converging on.