Jumia, Ghana’s leading online shopping mall, has entered into a partnership with globally renowned appliances and electrical goods Britishbrand Binatone, to enable customers to purchase their widerange of products on Jumia’s platform (

Binatone’s most popular products include a complete range of Fans, Rice Cookers, Blenders, Steam and Dry irons, Gas Cookers, Refrigerators, Washing Machines, Water Dispensers, Power devices and other appliances. These can now all be purchased on Jumia & delivered to customer’s home or office at the click of a button.This latest announcement follows Binatone’s commitment to offer a 2-year warranty on all of its products, in celebration of 40 years of doing business in Africa.

MrVenuBabu, Managing Director of Binatone, said “We are excited to launch our Shop-in-Shop with Jumia ( as it will help extend our reach to our online customers. We will also extend our 2-year warranty to online customers, after the great success we have experienced in the market.”

The announcement further establishes Jumia Ghana as the home of quality brands – with Binatone joining the ranks of Samsung, Tigo, Maybelline & other trusted household names that sell their products with Jumia.

Referring to the partnership, Sam Chappatte, Country Manager of Jumia, noted that “Jumia is delighted to be able to offer Binatone’s large range of affordable, quality products to Ghana’s growing number of online shoppers. We will be working with Binatone in the coming weeks to provide exclusive deals & bundles – so keep posted!”


About Jumia
JUMIA ( is Ghana’s fastest growing e-commerce company. JUMIA Ghana offers the widest product selection including books, fashion, consumer electronics, home appliances and beauty products. With affordable prices and great products, Jumia allows you to enjoy an awesome shopping experience, from the comfort of your home or office, with your order delivered to your doorstep.
About Binatone
Binatone was established in 1958 in London, U.K. and has been a leader in technology ever since. Its regional distribution in Africa was established in 1974 and with a strong presence in West Africa, Binatone continues to grow its regional business through an ever-strengthening range of products and a rapidly expanding customer base. For more information on Binatone and its lifestyle products please visit