Born and raised in Nairobi, Kenya Lisa Joy know widely on youtube as Ale Jay moved to Greensboro, North Carolina at age 11, as a young girl, she was always inspired by her mom to do makeup at the age of 13

Lisa Joy (known as Ale Jay) is a YouTuber and a beauty content creator who is turning heads with her style of reviews when it comes to makeup artistry.

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Lisa is bilingual (fluent in English and Swahili) background has made her the talk of the town among YouTubers in recent times.

The East African beauty content creator studied Biological Sciences at University of North Carolina at Charlotte while focusing on other talents such a playing the piano and creating YouTube content

Ale Jay is said to have started her YouTube channel at the age of 20, while in college in 2015
She discovered her passion for makeup and after graduating, where she decided to focus solely on her talent in beauty and make up review.

Lisa has been featured on Instagram by makeup brands such as Fenty Beauty, Anastasia Beverly Hills, and Maybelline