Social Media Week, the global marketing and media platform is returning to Accra for the 2nd time at the Accra Mall. The event that saw applauds from the President and got Accra connected will this year be centered on conversations that range from individualism, community, and the bridging gaps in between.
As more and more people join the ever-growing community, conversations bordering on freelancing, brands and consumer relationships, trolling, sustaining consumer engagement among other topics will be at the forefront of the conversations this week. Featuring industry experts like Ann Sackey, Marketing Manager at DSTV, Yaa Boateng, Creative Director and Business Unit Head at Renegades Africa among others.
Speaking at the launch, COO of EchoHouse Ghana Limited, Bright Ayaaba stated “How do we ensure that we are in the game, that we are competing strongly in the next generation of everything, be it social media platforms, technology, content etc. We need to get bolder. We can not win by trying to convince everyone to patronize only made in Africa products, e.g., use my app because it was created in Africa for Africa, we can win by being Bolder and going head to head with all that is already existing. Nothing stops us from reverse engineering, nothing stops us from building upon what exists and using our background to make them better for ourselves.”
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The event had in attendance, CEO of Vodafone, Yolanda Cuba, Marketing Manager of the Accra Mall, Denise Asare, the Mayor of Accra, Hon. Mohammed Adjei Sowah, a representative from the Communication Ministry as well as the CEO of the Ghana Tourism Board who shared their support and excitement for Social Media Week, Accra 2018.
Day 1 which is the 10th of September is the kickoff event and has been categorized into three main parts namely;
The launch of Social Media Week, Accra
Mukase Cooking Masterclass
Closer Doesn’t Mean Colder
Day 2 which is the 11th of September is all about Freelancers and has been categorized into;
Morning Kick-off Yoga Class
The Gig Economy
10 Things I’ve Learnt From Freelancing
Future of Digital Business
The Agency of the Future
Office on the Go
Social Media to the Rescue
The Cloud Sessions (A Musical Night)
Day 3 which is on the 12th of September will be about brands and consumer and has been broken down into;
Morning Kick-off Fitness Class
Facebook Masterclass
Choosing the Right Channel to Get Closer to the Consumer
Future of Business Acceleration
Turn Your Start-up into a Major Brand
Styling Yourself as a Corporate Brand
Building Personal Relationship at Scale
Leveraging on Social Media as PR for your Brand
Blogging and Social Media Awards
Day 4 which is on the 13th of September will be about Tech and Environment Day. This has been categorized into three main parts, namely;
Morning Kick-off Dance Session
Twitter Masterclass
Harnessing the Power of New Technology
Work shed Masterclass Major Keys for Content Creators
Future of Education
Rise of the New Media
Search for the GREENGO launch of GREENGO
Green GOs
Instagram Tribe Fashion Show
Day 5 which is on the 14th in September and is also the final day comes everything Content Day and it’s been categorized under;
The Goldfish Effect- Effective Consumer Engagement in 5 Seconds
Discovering Talent through Social Media
YouTube Masterclass
“Dare to be Different”- BBC Pidgin Workshop
To attend or be a part of the event, visit, to book a seat.