Sallahfest is Ghana’s largest congregation of Muslims to celebrate the end of Ramadan. The full-day carnival in Nima draws audiences from across the entire nation, especially Accra and Kumasi in celebration of Eid.
For almost two decades, VVIP has led the charge to celebrate the big day for Muslims in Ghana at Nima (the unofficial HQ of the Muslim community) with a musical concert.
In 2011, the event evolved and transcended music with the introduction of free food and drinks for attendees immediately after the Eid-ul-Fitr prayers.
Check out : Sarkodie – Baby (Feat Mugeez)
This year, 2018, marks the 20th anniversary of Sallahfest; and the milestone will be celebrated in grand style with the inclusion of new activities aimed at spicing up the festival and creating more marketing opportunities for sponsors.
OUTLINED ACTIVITIES FOR SALLAHFEST 2018
Chiefs’ Parade: A parade of the various sub-chiefs within the Nima community, each with their entourage.
Football Gala: To sustain interest and build momentum towards Sallah Day, there will be a football gala featuring the various Zongo communities in Accra. These matches will be held at the Kawukudi park in Kanda.
Quizzes & Recitals: Ramadan is a holy month of fasting, purification and spiritual renewal. As such, we have introduced a Qur’an Recital and Quiz activity this year. In collaboration with the religious teachers in the community, we plan to hold these competitions throughout the period of Ramadan among the various sub-communities in Nima; with categories for specific age groups. Winners will be provided with various prizes donated by sponsors.
VVIP@20 Legacy project: To mark 20 years of delighting Ghanaians with their unmatched musical dexterity, VVIP (formerly VIP) – the musical power house behind Sallahfest, will go beyond the feast and concert to establish a tangible project that impacts the lives of members of the community that ‘birthed’ them. To do this VVIP is looking to raise GHC1m for the refurbishment of the Nima Community Centre; as well as provide educational scholarships to brilliant but needy students.
Online Amplification: This year Sallahfest will be heavily driven online with a hashtag to cut through the clutter and give all stakeholders the needed traction and exposure.